How To Analyse Website Traffic Trends: A Data-Driven Guide
Traffic data is useless without context. While nearly every business has Google Analytics installed, few marketers know how to translate the charts into revenue-generating decisions. Analysing traffic trends is not just about counting visitors. It is about understanding who they are, where they came from and why they stayed or left. By the end of […]
How To Analyse Recurring Revenue: The Complete Guide to ARR and MRR
Recurring revenue is not just a metric. It is the foundation of business valuation, investor confidence and strategic planning. While many businesses track Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR), few truly analyse them to extract actionable insights. Most finance teams stop at the top-line number. To drive growth, you must look deeper […]
How To Do A Cash Flow Forecast: A Complete Guide
82% of small businesses fail due to cash flow problems. This statistic is alarming because most of these failures could have been prevented with proper forecasting. A cash flow forecast is not just a financial document. It is a survival tool that predicts when money will come in and go out. This allows businesses to […]
How To Prepare Executive Reports Faster: The Guide for Modern Leaders
It is late on a Tuesday night and you are the only one left in the office. You are surrounded by spreadsheets, frantically copying and pasting rows of data into a PowerPoint slide that should have been finished hours ago. You are waiting on revenue figures from the sales director and hoping that the formula […]
AI Platform Trap vs. AI Partnership: Why Your Business Needs More Than Software
One thing is clear: AI has become unavoidable. Companies that don’t integrate it into their operations will fall behind competitors who do. But here’s what I keep observing: businesses rush to adopt AI platforms, then struggle to make them work in practice.
The Business AI Landscape: Plotting Capability vs. Control
I’m Eglė, CFO at Moterra. I’ve been writing about AI foundations, but now I want to shift focus to the practical side—the applications businesses actually use every day.
The AI Learning Journey: How Machines Actually Learn (And Why It Blew My Mind)
Part 3 of my AI exploration series
AI Map Simplified Part 2: How GenAI Actually Works in Practice
From understanding GenAI to mapping the ecosystem (without getting technical)
AI Map Simplified: Understanding AI, ML, DL, and GenAI
A simple story from someone trying to make sense of AI without the tech details
Moterra backs FSTech, spotlighting secure, human-led AI for financial services
Moterra joined the Future of AI in Financial Services (FSTech) to advance practical, secure adoption of AI in finance. The team showcased how institutions can combine creativity and compliance, keeping data inside their own cloud while scaling business-ready AI with human guidance.