How To Track Financial KPIs Automatically: The CFO’s Guide to Real-Time Insights
The “Month-End Close” is often the most dreaded time for any finance team. You spend days scrambling to pull export files from Xero, Stripe, and Salesforce, only to paste them into a massive spreadsheet that breaks the moment you add a new row. By the time the report is ready, the data is already two […]
How To Track Customer Lifetime Value: The North Star Metric
Revenue tells you how you did yesterday; Customer Lifetime Value (LTV) tells you how you will do tomorrow. For business leaders focused on sustainable growth, LTV is the single most important metric for understanding the long-term health of an organisation. It predicts the total profit a customer will generate from their very first purchase to […]
How To Analyse Customer Acquisition Costs: The Ultimate Guide to CAC
The era of growth at all costs is over. In 2026, efficiency is the only metric that truly matters. Investors and founders are no longer impressed by top-line revenue growth if the underlying unit economics are broken. They care about how much it costs to buy a single Euro of revenue. Customer Acquisition Cost (CAC) […]
How To Calculate Churn Rate: The Complete Guide for SaaS & Subscription Businesses
Imagine filling a bucket with water. You can pour water in as fast as you want, but if there is a hole in the bottom, you will never fill it. This “leaky bucket” analogy is the perfect way to describe churn in a subscription business. You spend significant resources acquiring new users, but if they […]
How To Forecast Sales Revenue: The Ultimate Guide
Sales forecasting is not just a spreadsheet exercise. It is the compass that guides hiring, inventory, and strategic investment for your entire organisation. In the past, leaders often relied on gut feelings or optimism to pick a number. That era is definitively over. In 2026, accurate forecasting is a science powered by data and artificial […]
How To Identify High-Converting Audiences: A Data-Driven Guide
Most marketing budgets are wasted on people who will never buy. In 2026, targeting “females aged 25-34” is not a strategy, it is simply a guess. High-converting audiences are defined by behaviour and intent, not just demographics. The old “spray and pray” approach drains resources and fails to deliver a sustainable return on ad spend […]
How To Calculate Burn Rate: The Founder’s Guide to Cash Runway
Cash is oxygen for any startup. Running out of money is the number one reason early-stage companies fail. Burn rate is not just a scary number to show investors. It is the speedometer of your business. It tells you exactly how fast you can drive before you need to refuel or crash. By the end […]
How To Analyse Website Traffic Trends: A Data-Driven Guide
Traffic data is useless without context. While nearly every business has Google Analytics installed, few marketers know how to translate the charts into revenue-generating decisions. Analysing traffic trends is not just about counting visitors. It is about understanding who they are, where they came from and why they stayed or left. By the end of […]
How To Analyse Recurring Revenue: The Complete Guide to ARR and MRR
Recurring revenue is not just a metric. It is the foundation of business valuation, investor confidence and strategic planning. While many businesses track Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR), few truly analyse them to extract actionable insights. Most finance teams stop at the top-line number. To drive growth, you must look deeper […]
How To Do A Cash Flow Forecast: A Complete Guide
82% of small businesses fail due to cash flow problems. This statistic is alarming because most of these failures could have been prevented with proper forecasting. A cash flow forecast is not just a financial document. It is a survival tool that predicts when money will come in and go out. This allows businesses to […]