Adopting AI in UK Legal Practice: Preserving Attorney-Client Privilege Through Secure Infrastructure
Executive Summary UK solicitors face an unprecedented dilemma: competitive pressure demands AI adoption for efficiency and client service, yet professional obligations to protect attorney-client privilege appear fundamentally incompatible with cloud-based AI platforms. This white paper addresses how law firms can resolve this tension through secure infrastructure deployment that keeps sensitive client data entirely within firm […]
Moterra Brings Secure AI to UK Legal Sector at British Legal IT Forum
European AI platform addresses solicitors’ top concern: preserving attorney-client privilege while gaining AI efficiency.
How to Analyse Your Product Usage: The Data-Driven Guide to Growth
Many companies fall into the “Build Trap” where teams build feature after feature without knowing if anyone actually uses them. Product usage analysis is the only way to validate if you are building value or just code. In 2026, it is not enough to know how many people logged in. You need to know what […]
How To Track Financial KPIs Automatically: The CFO’s Guide to Real-Time Insights
The “Month-End Close” is often the most dreaded time for any finance team. You spend days scrambling to pull export files from Xero, Stripe, and Salesforce, only to paste them into a massive spreadsheet that breaks the moment you add a new row. By the time the report is ready, the data is already two […]
How To Track Customer Lifetime Value: The North Star Metric
Revenue tells you how you did yesterday; Customer Lifetime Value (LTV) tells you how you will do tomorrow. For business leaders focused on sustainable growth, LTV is the single most important metric for understanding the long-term health of an organisation. It predicts the total profit a customer will generate from their very first purchase to […]
How To Analyse Customer Acquisition Costs: The Ultimate Guide to CAC
The era of growth at all costs is over. In 2026, efficiency is the only metric that truly matters. Investors and founders are no longer impressed by top-line revenue growth if the underlying unit economics are broken. They care about how much it costs to buy a single Euro of revenue. Customer Acquisition Cost (CAC) […]
How To Calculate Churn Rate: The Complete Guide for SaaS & Subscription Businesses
Imagine filling a bucket with water. You can pour water in as fast as you want, but if there is a hole in the bottom, you will never fill it. This “leaky bucket” analogy is the perfect way to describe churn in a subscription business. You spend significant resources acquiring new users, but if they […]
How To Forecast Sales Revenue: The Ultimate Guide
Sales forecasting is not just a spreadsheet exercise. It is the compass that guides hiring, inventory, and strategic investment for your entire organisation. In the past, leaders often relied on gut feelings or optimism to pick a number. That era is definitively over. In 2026, accurate forecasting is a science powered by data and artificial […]
How To Identify High-Converting Audiences: A Data-Driven Guide
Most marketing budgets are wasted on people who will never buy. In 2026, targeting “females aged 25-34” is not a strategy, it is simply a guess. High-converting audiences are defined by behaviour and intent, not just demographics. The old “spray and pray” approach drains resources and fails to deliver a sustainable return on ad spend […]
How To Calculate Burn Rate: The Founder’s Guide to Cash Runway
Cash is oxygen for any startup. Running out of money is the number one reason early-stage companies fail. Burn rate is not just a scary number to show investors. It is the speedometer of your business. It tells you exactly how fast you can drive before you need to refuel or crash. By the end […]